There are a great many fragrances equally enjoyed by both men and women, and “universal appeal” harks back to the first fragrances before brands and marketing departments.

Often, women come almost apologetically whispering that they “quite like masculine scents.” What they really mean is that they prefer citrus, aromatic or woodier scents over the traditional floral or sweet fragrances typecast as traditionally “feminine.”

Ultimately what matters is how a scent smells on you, on your skin, so at POP we’re not too tied to the idea of genderspecific fragrance. Come explore the things you love, not what you think you should love.