OUR TEAM

A Team That is The Perfect Blend Of Passion and Expertise

We're an Inclusive, out going bunch that knows the industry inside out. Peter and I met in 1987 while working with the luxury Italian house La Perla — and fragrance has been our shared language ever since. Over decades in the industry, we’ve worked with iconic global names and independent artisans alike, gaining a 360-degree view of perfumery from creation to curation.

Pulse of Perfumery is a space for discovery, where knowledge meets instinct, and where every scent is treated with the reverence it deserves. We’ve built this place to help others explore fragrance on their own terms, with the guidance of a team that lives and breathes scent.

Melanie Seddon - Director

With years of experience shaping national strategy for brands including Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez — and niche houses such as Serge Lutens, Annick Goutal, and Caron — I’ve gained a deep understanding of the complexities, personalities, and positioning that makes each brand unique.

Now in our own business, I draw on that insight to curate with purpose, always on the lookout for something new, exciting, and truly worthy of discovery.

Peter Murray - Director

I introduced La Perla Parfum to the UK in 1986 and later brought artisan fragrance houses Lubin Paris and BOIS 1920 to market. That foundation has helped us shape Pulse of Perfumery — a space dedicated to individuality and the artistry of scent.

As a passionate ambassador for fragrance, I love sharing my knowledge at industry events and public talks, but some of my most rewarding moments come from one-to-one consultations in-store — guiding clients through scent memories and helping them discover a fragrance that truly reflects who they are.

Danielle Brotherton - Senior Sales Consultant

I’ve been part of the Pulse of Perfumery family for nine amazing years, and it’s been a true joy every step of the way. I’ve had the privilege of helping so many lovely customers find the perfect scent for life’s big moments — weddings, anniversaries, birthdays and everything in between.

Watching people’s fragrance stories unfold and playing a small part in their special memories is something I’ll never take for granted. It’s just a part of what makes every day here feel so special.

Amy Johnston - Fragrance Consultant

Coming to POP from art school, I’ve always seen fragrance as a form of artistic expression — each scent a personal, sensory experience that tells a story. I grew up as a customer, enchanted by the world of POP, and it’s been amazing to watch the brand evolve over the years.
Now, being part of the team feels like a full-circle moment. I’ve been introduced to the incredible depth of niche perfumery and the inspiring level of knowledge that surrounds it. It’s a privilege to work with such beautiful, transcendent fragrances — and to keep learning every day.

Julie Burman - Fragrance Consultant

I joined Pulse of Perfumery from the golf industry, swapping fairways for fragrance — and I haven’t looked back. My love for perfume began with the scent of my mum’s Chanel No.5, and it’s grown into a genuine passion. The way fragrance can evoke emotion, memory, and discovery continues to fascinate me.
It’s a privilege to be part of the team at POP, where I’m constantly learning and sharing that knowledge with our wonderful customers. Every fragrance tells a unique story, and helping others find the one that speaks to them is the most rewarding part of what I do.