BOIS 1920 launch new fragrance line

Enzo Galardi, a master perfumer and founder of perfume brand BOIS 1920, flew in from Florence to launch his new range Olfattology exclusively at Pulse of Perfumery. The launch was celebrated at Vermillion Studios in Knutsford, owned by renowned artist James Blinkhorn.

Talking about his new range Enzo explained, “Olfattology celebrates the vital force of water, we are all like rivers that run unbridled to the sea, energetically overcoming any obstacles”. Commenting on the evening Peter said ‘I have long been an admirer of Enzo and the BOIS 1920 fragrances having travelled to Florence to meet him several years ago now. Since then we have developed a great friendship and mutual respect and I’m proud and honored that Enzo has not only chosen to launch this brand with us exclusively at POP, but that he has personally flown over to be here and share his passion for perfume directly with our wonderful friends and clients.