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OUR BRANDS
INITIO

What was long suspected has finally been proven… the power of scent unconsciously influences our behaviour.

Unique scent molecules trigger attractions and impulses in their wake. INITIO honours this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power.

INITIO creates the very molecules of instinct to achieve its ambition.

What if your instincts were guided by your sense of smell, leading you towards new adventures?

OUR LEADING FRAGRANCES

Oud For Greatness

Drawing its perfection and its energy from the sources of sacred geometry, Oud for Greatness breathes out a force of nature, the wake of greatness.
Rarely has the natural essence of Oud Wood been perfected to this pitch, handled with majesty (and brutality) in this bold formula, scarcely highlighted by patchouli and musks as if rejecting, at all costs, any distraction from the senses.
Superbly textured, strikingly natural, Oud has been handled by the creator in a register that is astonishingly fresh (lavender) and spicy (nutmeg, saffron).
An enchanting, thrilling perfume that makes all our dreams of greatness possible.

Side Effect

A harmonious blend of tobacco, vanilla, rum and cinnamon, Side Effect Eau de Parfum from Initio tantalises your senses as a result of the leather and woody accord. A thrilling fragrance to seduce the senses.

OUR INITIO FRAGRANCES
  • Initio
    Atomic Rose 90ml Eau de Parfum
    £190.00
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  • Initio
    Rehab Extrait de Parfum – 90ml
    £195.00
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  • Initio
    Oud for Greatness Eau de Parfum – 90ml
    £250.00
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  • Initio
    Side Effect 90ml Eau de Parfum
    £190.00
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INITIO takes fragrances to new heights, with enhanced powers that defy the imagination.

Wild nature and the science of pheromones fuse deeply together within the formulas, working their magic imperceptibly.

OUR INITIO FRAGRANCES
  • Initio
    Psychedelic Love 90ml Eau de Parfum
    £190.00
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  • Initio
    Blessed Baraka 90ml Eau de Parfum
    £175.00
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  • Initio
    Side Effect 90ml Eau de Parfum
    £190.00
    Shop Now
  • Initio
    Absolute Aphrodisiac 90ml Eau de Parfum
    £175.00
    Shop Now

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