INITIO transgresses all the rules of classical perfumery.
What if your instincts were guided by your sense of smell, leading you towards new adventures?
What was long suspected has finally been proven… the power of scent unconsciously influences our behaviour.
Unique scent molecules trigger attractions and impulses in their wake. INITIO honours this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power. INITIO creates the very molecules of instinct to achieve its ambition, magical mystical forces where sensual vibrations are magnified.